Honor Elizabeth Curves is a master of the Instagram selfie but there’s something a little different about the self-portraits she posts to her Honor Curves page.

“I’m not honouring my body shape I’m honouring the woman inside of me” says Honor who prefers not to reveal her real name. That self-love approach has gained a global audience — 57000-plus followers with another thousand coming on board each month — that started with the simple hashtag #honormycurves.

The 28-year-old Calgary woman who is six feet two inches and size 14 initially started the movement as part of her own self-love journey through Instagram selfies. She’d post pictures and share fashion tips on her Honor Curves page reaching out to other women whose bodies were out of the “norm.”

“I was never in the right size with media I was never in the right size with the stores and I didn’t fit in anywhere and I felt really ugly for a long time” she explains. She started to recognize that a lot of the negative issues she’d experienced in her life were based on that feeling of ugliness and decided to start saying kind things to herself.

“I was getting women to post the hashtag #honormycurves to their outfits what honouring their curves meant to them…. There were all of these posts all of these stories all these women” she says.

So Honor took things a step further sharing her own personal journey and reflections alongside her outfit selfies and also sharing the stories and pictures of women who’d used the tag. Through the page she encourages women of all shapes and sizes to post pictures of themselves in outfits they love creating a dialogue of acceptance and encouragement. “When we see someone else as beautiful that’s different from us that leaves the space to see ourselves as beautiful as well” she explains.

The radical element of #honormycurves is that it defies assumptions about beauty. “We don’t have to fit into the mould that’s being defined for us we can define that for ourselves with each other” says Honor.

The Honor Curves page follows a code where all body types of all men and women are welcome and stories are shared in a unique dialogue of kindness. Honor takes the time each day to lovingly tend this space removing negative comments and people from the movement. “We can crowd it out” she says adamantly. “It’s always gonna be there but it’s what we choose to focus on that’s gonna be important.”

Honor receives letters from parents who go through her page with their daughters and use the images to demonstrate the many ways that women look and the self-love and acceptance that each of them deserves. She plans to take these reactions and run with them — she sees potential for workshops in schools fashion influence and media coverage.

“We can create our own reality” she says earnestly “and I believe that self-love is never gonna be a story that gets old.”