National Music Centre puts out a call for submissions for its new Artist Entrepreneur West program

Far too many artists fail to comprehend that in the term “the music business” there’s an essential second word there.

And it ain’t “the.”

Which is one of the reasons the National Music Centre is launching a new entrepreneurship program with Toronto-based Canada’s Music Incubator this coming winter.

The two organizations have put out a national call for submissions for their inaugural Artist Entrepreneur West, or AE West, taking place Nov. 7 to Dec. 8 at the NMC’s East Village home, Studio Bell.

The five-week program is designed “to help emerging professional artists, of all musical genres, develop sustainable businesses and careers via hands-on mentoring, networking, and collaboration.”

Those bands and artists interested in applying must be 18 years and over, and active in the music community — writing, performing, recording, etc.

After an interview and vetting process, approximately a dozen artists or acts will be chosen for AE West, which Alberta Music is also participating in.

A fee of $1,600 is required, but as the release states, the hands-on program, which will allow participants to utilize Studio Bell’s state-of-the-art facilities, “is valued at $7,500, with the majority of costs being offset thanks to the generous support of TD Bank and the Viewpoint Foundation.”

“This is another example of National Music Centre investing in our regional music industry, by bringing this level of expertise and support closer to home for western Canadian artists,” NMC’s director of programs Adam Fox said in the call for submissions.

“Participants will also have access to our incredible artist facilities, including three recording studios, live rooms, classrooms, and our collections.”

Those interested in applying or seeking more information can go to