Make it four.
The National Music Centre has added yet one more Canadian music hall of fame that will call their East Village home, Studio Bell, its permanent place of residence.
This week, NMC announced they have entered into a partnership with ADISQ (the l’Association québécoise de l’industrie du disque, du spectacle et de la vidéo or the Québec Association for the Recording, Concert and Video Industries), which, according to their website, was founded in 1978 to “promote the development of the music industry in Quebec.”
The ADISQ Hall of Fame will join the Canadian Music Hall of Fame, the Canadian Country Music Hall of Fame and the Canadian Songwriters Hall of Fame on the fifth floor of Studio Bell.
“The National Music Centre is so proud to be the physical home to four halls of fame, fulfilling our national mandate by playing a role in building bridges between diverse cultures in Canada through music,” Andrew Mosker, president and CEO of NMC, said in a release.
“Welcoming the ADISQ Hall of Fame to Studio Bell, home of the National Music Centre in Calgary, will play an important role in sharing and celebrating Quebec’s immense musical legacy with our audiences in Western Canada and beyond.”
The announcement continues a relationship between NMC and ADISQ, which began over a year ago, with the the winner of the ADISQ’s Breakthrough Artist of the Year Award also getting to participate in the NMC Artist In Residence program.
Émile Bilodeau used Studio Bell’s instruments and recording facilities to produce an album earlier this year and the winner of the 2018 award, which will be announced tonight (Wednesday, Sept. 12), will also get that honour.
“This partnership with the National Music Centre will further enable us to help promote Quebec artists outside of the province,” Solange Drouin, vice-president of public affairs and director general at ADISQ, said. “It is important that the history of our artists is known throughout the country, and we are delighted that their legacy will be celebrated and shared with visitors at Studio Bell.”
In other Studio Bell news, they also announced that acclaimed Canadian act A Tribe Called Red will kick of their After Hours programming on Friday, Nov. 16, with local legends Smalltown DJs.
It will be a special TONTO edition of the event, named after one of NMC collection’s most famous pieces, The Original New Timbral Orchestra, which is one of the largest analog synthesizers in the world.
The show will also coincide with a couple of larger events taking place at Studio Bell around that time — the Alberta Electronic Music Conference, Nov. 15-18, and TONTO Week, Nov. 14-18.
Juno-winners A Tribe Called Red, who will be among the new Artists In Residence, will also get the opportunity to create new music on TONTO, which they’ll debut during an afternoon workshop and will use it during their After Hours performance.
“We’re so excited to play this special edition of After Hours and looking forward to bringing out our friend TONTO for a few new surprise tracks,” said 2oolman of A Tribe Called Red.
“After seeing TONTO for the first time back in 2014, I knew that I had unfinished business at the National Music Centre. I have been waiting patiently ever since to get my hands on that instrument.”
Along with sets by A Tribe Called Red and Smalltown DJs, the After Hours evening will also feature Nancy Lee, MollyFi, a lecture on music and psychedelics, vendors, food and booze.
“After a year-long hiatus, we’re thrilled to welcome partiers back to Studio Bell After Hours,” said NMC’s director of programs Adam Fox noting that it will now run from 9 p.m. to 1 a.m.. “We’ve extended our hours past midnight, we have an awesome night planned, and we hope to see Calgarians out en masse to help bring Studio Bell to life, After Hours-style.”
Advance tickets for After Hours, an adults-only event, are $32 for NMC Members and $40 for non members, and are available now from nmc.ca/whats-on.
(Photo of A Tribe Called Red courtesy Matt Barnes Photography.)