Tony Hawk to receive Lifetime Achievement Award at The Gathering in Banff

There are few who could compete with Tony Hawk — either as a skateboarder or as a brand.

That’s why the legendary athlete, entrepreneur and philanthropist will receive the Cult Brand Personality: Lifetime Achievement Award on Feb. 21st at The Gathering in Banff.

“Tony Hawk is one of the most recognized athletes out there,” Bradley Foster, managing director of The Gathering, said in a release. “He’s a role model for fans of all ages. He’s had an outstanding skateboarding career, but he’s also been able to turn that into a marketing engine for several successful businesses and use his celebrity to do incredible good for high-risk kids around the world. We can’t think of a more deserving Cult Brand Personality!”

The Gathering, which this year runs Feb. 20 to Feb. 22, is an annual celebration of the world’s best brands which takes place at the Fairmont Banff Springs Convention Centre and features workshops, speakers and an awards show.

Hawk will also give a keynote at the weekend event, which will feature talks from representatives of other successful, high-profile international brands such as Marvel, Lush, IBM, Los Angeles Lakers, Porsche, The North Face, M&Ms and the Calgary Stampede.

For tickets and more information please go