We are rad city. And the city of Rad.
So it only makes sense that Red Bull should be bringing to Calgary their Red Bull Outliers event Sept. 28.
OK, it’s not BMX — as was the “classic” 1986 film which was shot locally — but it is a pretty fantastic (the kids might say “rad.” They still say that, don’t they? Or “neato”?) event that will be taking over Eau Claire for a free motorsports competition on that day.
What is it?
Well, according to the release: “Red Bull Outliers event will bring exciting, challenging and technical elements to Canada’s first-ever Enduro event in the middle of a city. Over 200 athletes will test their skills on a custom, closed-course obstacle track, built by Calgary’s own pro-rider Shane Cuthbertson.”
“Tourism Calgary is proud to partner with Calgary Downtown Association and Red Bull to bring a unique experience to the core of our city,” said Carson Ackroyd, senior vice president, sales, for Tourism Calgary, in a release. “This event will be unlike anything we’ve ever hosted in the core of our city, and we look forward to sharing it with Calgarians and visitors.”
Marco De Iaco, executive director of Calgary Downtown Association added: “This is a one-of-a-kind experience for Calgarians and visitors in the downtown core. We’re excited about activating Eau Claire, attracting a youthful and active demographic downtown and leveraging an internationally renowned action-sport brand.
“These are initiatives we’ll continue to clear the path for in downtown Calgary.”
The “head-to-head Enduro competition for professional and amateur motorcross athletes,” will be followed on Sunday, Sept. 29 by another day of competition near Dinosaur Provincial Park in Steveville, Alberta.
For more information go to redbull.ca/outliers.
(Photo courtesy Mike Hopkins, Red Bull Content Pool.)