Exclusive Premiere: Local rapper Lyrique shares the Calgary-centric video for Hunger

We’ve already professed our love for Philippines-born Calgary-based hip-hop artist Lyrique — both with his appearance on the cover of our October issue as well as his album P.I.M.P. (Poetry Is My Pleasure) making our list of top albums released by city artists in 2020.

That’s why we’re pleased to host the premiere of the rising rapper’s new single Hunger.

The video was shot, “against a backdrop of contemporary landmarks and freshly painted murals (see: Jae Sterling’s homage to Black Albertans and an abstract work by artists Wilmer Aburto, Rosa Sana, Colin Menzies, and Harvey Nichol, who also appears in the video alongside Lyrique),” and “is as much a love letter to the rapper’s vision of Calgary as it is a display of solidarity to other tenacious young artists striving for greatness.”

Of the video, Lyrique (born Edward Que) says: “The hunger and pressure that I feel as both an artist and immigrant can be stressful, but it also pushes me forward. I’ve learned to turn my frustrations into strategy and action over the years. I always say in adversity there is opportunity.”

Please enjoy the video and please support local.